Media Terminology

Semiotics- the science of signs- Roland Barthes, 1964
Denotation- e.g. Rose= Flower
Connotation- e.g. Rose= love, romance, rugby etc.
(Roland Barthes, 1964)

Micro-

·         Mise en scene= hair, make up , clothing, props, lighting and location

·         Sound = dialect, accent

·         Editing

·         Camera angles, shot types

Macro-

·         Narrative

·         Representation

·         Genre

Verisimilitude= realism

Proximity= where they are on the screen

Desperate housewives scene

Sound

·         Blonde girl- mode of address- flirtatious

·         Brunette girl- unsure of what to say

·         Music reflects the atmosphere  and seductive (flirty fun)

·         Innuendos

Editing  

·         Shot reverse shot

·         Reaction shot and consensus  editing

·         Length of shot take

·         180 rule

Mise en scene

·         Silk dressing gown – connotation of sex

·         Kitchen, dress and necklace all connote social upper class

·         Lingerie

·         Brunette in kitchen – stereotypical house wife

Camera angles

·         Close up to show reactions

·         Mid shot- blonde lady

·         Over shoulder shots