Web 1.0 and 2.0

• Web 1.0 was the first version of the Internet – a one way communication, from the sender to the receiver
• Web 2.0 is what we know the Internet to be now – a two way communication between the sender and the receiver

 Prosumer

A ‘prosumer’ is a combination of the words:

–Producer

–Consumer

• With the advancements of technology it is possible for us all to be film producers and distributors (Youtube)…because of this we ask more and expect more from media texts…
• You need to be able to discuss how NME and Metal Hammer allow audiences to be prosumers…

Convergence

Technological Convergence:

• Convergence of technology occurs when multiple products come together to form one product with the advantages of all of them.
• Magazine Example: NME website; you cannot only read articles from the physical magazine (which have converged onto the internet) but you can also listen to NME Radio station (this is a multiplatform approach).

Media Convergence:

• When old and new media intersect in such a way that the way in which media producers and media consumers interact changes.
• Magazine Example: ‘Communities’ have been created on websites to share tips, stories, reviews and experiences of music and upload photographs. Consumers can become prosumers and actuall y be part of the construction of the magazine

Synergy

•  The interaction of two or more forces so that their combined effect is greater than the sum of their individual effects.

   Guerrilla Marketing

  • Definition: The use of unconventional and low cost marketing strategies to raise awareness of a product.
  • E.g. Putting up ‘wanted’ posters/commissioning works of graffiti

  UCG

  •  UGC – USER GENERATED CONTENT

    POD

    • Point of Difference
    • Differentiating a product from another; making it unique; the actual way in which a product is different from another in the same market
    • Example sentence; the USP and perhaps the POD of NME compared to Metal Hammer is that they offer a multi-platform website that allows consumers to surf their site; whilst listening to their radio station and watching their TV channel.

    UPB

    • Unique Perceived Benefit

       Loyal Consumers/Brand loyalty:

      • Consumer commitment to re-purchase the same brand/the same magazine; NME consumers are extremely loyal and trust the brand to be truthful and to meet their needs

       

        Multi-platform

      • A multi-platform series is a form of entertainment where the story is told over a range of media platforms; such as magazines, radio station, videos, podcasts

       

      Vertical Integration

      • Absorption of several firms into a single firm involved in all aspects of a product's manufacture from raw materials to distribution. For example; Rockstar Games have become a vertically integrated company by buying developers they have previously worked with, such as DMA Design who became Rockstar North and Angel Studios who became Rockstar San Diego. By doing this Rockstar have control over development, funding and marketing of their products.

      
      

      
      

      Proliferation

      • Definition: A rapid increase in the number of a certain type of product.
    • What the consumer believe they will get from that product; what do the consumers believe they will gain/benefit from using the product?
    • This could be linked to mainstream/niche magazines; the community created through forums etc;  therefore resulting in loyal consumers
  • Content that has been generated be the user/consumer.
  • Magazine example: music reviews; forums; vlogging; podcasting

  USP

  • Unique Selling Point
  • Making a product different from a competitor/another product in the same market; making it unique
• In the context of the media it can be the promotion and sale of a product (and all its versions)throughout the various subsidiaries of a media conglomerate. For example, films, soundtracks or video games. To give a detailed example the Spider-Man films had toys of webshooters and figures of the characters made, as well as posters and videogames, this resulted in the creation of more revenue for the creators of the Spider-Man franchise than if they had just released the one film.

•Magazine example: NME Radio Station/sponsorship of festivals and events = synergised marketing

• The advancement of technologies has also allowed for greater synergy.  For NME, the tweets and Facebook updates and RSS feeds encourage listeners of the podcast. The podcast drives subscribers to the website. The website drives fans to the free information. The links among all these activities become the synergy where activity in one area improves the entire experience.  

Viral marketing

 Viral Marketing

• Definition: A marketing technique aiming at reproducing "word of mouth", usually on the internet and through existing social networks.

•Signs

•Texting and Driving

Religion identity

What is regional identity?

Regional identity is identifying a person and appearance identity which is rooted not only in the setting of the film but also in speech, costumes etc. and in the region they live in.

How can you identify regional identity?

–      Setting

–      Accents

–      Dialogue

–      Props

–      Make up

–      Class of characters

–      Costumes

Ethnicity

Ethnicity definition- ethnic traits, background, allegiance or association

Ethnic groups- Representatives of several ethnicities were present  

Ethnic stereotypes

·        Asian people- Rich, business people, religious, have been portrayed as terrorists, good at making curry. Own corner shops. They have big families and they all live in one house with all their relatives.

v  Examples- the Masoods in Eastenders have their own business which is typical of a Muslim family. They own a curry place and are good at making it which is a typical representation of an Asian family. They speak in a typical Indian accent.

v  Indeed the Masoods have recently been praised as one of the most realistic "ethnic" families to ever have inhabited soap land, and certainly one of the few not to be subjected to the usual stereotypical storylines such as owning a corner shop, being subjected to racially motivated attacks, etc.

v  We have also seen Syed realise he is gay, this bends the stereotypical view of Muslim’s as they believe that being homosexual is wrong and it is forbidden in Islam

·        Gypsies-  usually Irish/foreign (Bulgarian/Romanian). We associate them with fun fairs, live in caravans, they take over peoples land sometimes destroy it. They make a mess and steal. Lacking in education. Wear vests and jeans and slobber everywhere. Women wear big dresses and hooped gold earrings. British/Irish travellers prefer to be called ‘Travellers.

v  Example- in waterloo road they moved there caravans onto the school grounds, many people were unhappy and they confronted them with conflict. It caused many problems and the police got involved.

·        Polish people: cheap labour, Poor, Have young families, Own kebab, chicken, pizza shops. Take all of our jobs. e.g. builders

v  Example- in Coronation Street there was two polish girls who Carla employed. They were both illegal immigrants and one of them died so Carla had to cover it up by hiding her body. The other one, called Vicki carried on working and no one liked her. She was a good worker and she tried to make friends. People began to like her after a while and she was then treated like everyone else. This shows that stereotypical views can be changed.

The Brown race- often the general term used to describe the category of South Asian races

Tessa Perkins- all stereotypes have a bit of truth about them which makes them plausible. For example, she said that most terrorists are Muslim but, not all Muslims are terrorists

Black people

·        Usually linked to black men

·        Crime

·        Living in slums

·        On welfare

·        Need help from community

·        Less intelligent 

·        Over sexual

White people

• Dumb blondes
• Greedy
• Materialistic
• Businessmen
• Middle/upper class
• Posh/ well spoken

Asian people

• Doctors
• Engineers
• Mathematicians
• Newsagents- small businesses – entrepreneur
• Ignorant
• Extremely smart people
• Men are threats to white women
• Insensitive
• Disrespectful towards women